Wiki Backlinks & SEO

Wiki backlinks provide a powerful tool for boosting your SEO and serve as another part of your overall SEO strategy. A Wiki website is a website that allows multiple users to create and edit web pages that contribute to the content on the wiki. (The most well-known wiki is A wiki backlink is a link pointing to the user’s website or blog that users can leave when they contribute to the wiki.

Even though link building as an SEO strategy has changed a lot in recent years, your websites’ link profile is still an important ranking factor. And that’s exactly why you should take a look at your backlinks. This exactly means and what quality characteristics play a role in your links, you will learn in this article.

What exactly are backlinks?

The so-called “backlink” or “inbound link” is used when it is an inbound link from another URL. This means that an external link to your other website was established on another website. At first, it does not matter if this Backlink links to the main domain or a sub-domain site. 

Nowadays, you hear over and over again that backlinks are no longer relevant. But that is complete nonsense. Backlinks are still essential when it comes to ranking in search engines because of Google, Bing, y Cía. They use the backward profile of each website as an indicator to classify it for the ranking. 

Simplified can be said about backlinks: The higher the quality of the Wiki backlinks on your website, the higher the search engine rank and the better the search results’ rank. 

Structure of a backlink

Each link is set in HTML language and looks like this: 

a href: This attribute is used in HTML language to specify that the link is a link.

” … “: The URL in quotes is the website to link to.

target: This attribute can specify that the link should be opened within a new tab. However, this attribute is not required. 

The text between these two brackets is called visibly clickable anchor text. 

What factors make a good backlink?

As mentioned at the beginning: Backlink is not equal to Backlink. Numerous factors make a good backlink, or rather, by which you can recognize a good backlink. Therefore, you should always check where you place a setback and where your setbacks are coming from if you did not place them. 

To see what makes a good backlink, I would like to explain the most important factors. 


A good backlink should always be relevant. That means it must come from related websites. From Google’s point of view, Wiki backlinks that are “relevant” are preferred. 

What does that mean? Let’s say you have a soccer website. You now have two backlinks. One Backlink is from a sports website, and the second link is from a cat website. 

In our case, the relevant Backlink the link from the site link to the sports topic is the most relevant and is also ranked by Google. 


The authority or known as “Domain Authority” (abbreviated: DA), is an important factor for Google when evaluating the Backlink. The higher the “Domain Authority” value (0-100), the stronger the Backlink. 

Many other factors are taken into account when evaluating the authority of a domain. These include, but are not limited to, the following. 

  • The age of dominance
  • The number of inbound and outbound links
  • The quality of the Wiki backlinks to this site itself (backlinks)

In addition to the “Domain Authority,” there is also the so-called “Site Authority,” which is subject to the same rules as the “Domain Authority.” In this case, the evaluation refers to a single low-site in the respective domain. 

Backlink Naturalness

A widespread mistake made when setting backlinks is setting Anchor Texts. This means that a backlink should be as natural as possible and flow smoothly with the text in which it is embedded. Therefore, bare URL links such as “” should rather be avoided. Better would be an anchor text like “freelance in online business.” Depending on how word order can be integrated into the continuous text, it can – and should – of course, vary here. 

Of course, it always depends on the frequency of the established link. If the domain is used very “hard” as anchor text and is placed countless times on external pages, there is a risk that Google will classify it as spam. The same applies always to use the same keywords as anchor text. The consequence is that the domain will be penalized. This should definitely be avoided. For more information on anchor text, I recommend Nathan Gotch’s detailed Guide to Anchor Text.


The more standard traffic a website has from which you receive a link, the more “link juice” – that is, link power – the site transmits to your website. This means that search engines will rate this link to your site as higher quality than if a website with very little traffic links you.


The correct placement of the recoil should not be underestimated. The more prominent the Backlink on a website and site refers to your web, the higher its quality. 

What does that mean exactly? For example, if the link is in the sidebar or footer, it is usually just one of many links. This de facto means that less linking power is attributed to it. However, if the link is placed relatively high in an article, it is given much more relevance. 

The length of the content

In addition to where you place oa backlink, the length of the content that the link is placed on also plays an important role. The longer the content, which is already classified as “most relevant” by Google anyway, the more relevant the link becomes within this content. 

Of course, the great prerequisite is that this content is correspondingly well written and relevant to search engines.

Search Engines Love Wiki Backlinks

Google and other major search engines love wiki backlinks because they count them among highly trusted websites. The reason being is that the sites revolve around user-generated content that is also high in keyword density. (You may have noticed that wiki page results will often come up in your web queries—especially Wikipedia.)

SEO and backlinks

As already mentioned in part in the previous paragraphs, backlinks are essential for search engines like Google and Co. to rank the quality of the respective website. It does not matter how many backlinks refer to a site, but how good or bad the backlinks’ quality is. 

If a website accumulates many unnatural backlinks in a short period of time, a so-called “Google Penalty” can occur in the worst case. This means that the website is completely excluded from the rankings. Therefore, you should regularly check what new backlinks are added and react to “bad” backlinks accordingly. 

Because it also happens very often that Wiki backlinks are not established by themselves, but someone tries to damage your website. If you find those links, you can have Google validate them. To do this, the “Deny Links” tool is available on the Google search console:

In short, from an SEO point of view, you should always make sure that the backlinks your site refers to are both natural and relevant to the topic. The more “trusted” a site has a website that your site refers to, the better for you. 

The anchor text

Above I had already mentioned the “Anchor Text” – or also called “Anchor Text.” This is a very crucial component when it comes to search engine optimization and wiki backlinks

On the one hand, this is the text that visitors see on a website, and on the other hand, this anchor text is also read by search engines. Therefore, the anchor text must always be unique and related to the linked page site. See also “Naturalness.”

Dofollow, Nofollow, Sponsored & UGC attributes

There are now a total of four-link attributes that a link can be provided with: dofollow, nofollow, sponsored, and UGC. This allows you to give Google information about your relationship with the linked website. The following briefly explains how these so-called rel attribute values ​​differ from each other. 

There are Different Wikis Around

Countless wikis on the Internet cover a wide range of topics belonging to multiple niches. Depending on your own business type, you might benefit from contributing to industry-targeted wikis or relevant subcategories within larger wikis. You can also target region-specific wikis to attract local traffic. A successful wiki backlink strategy should include Wiki backlinks from hi PR (page rank) wikis, a diversified flow of backlinks (including .edu & .gov Wiki links), and contextual links from niche-related articles.

Register for Wiki Backlinks

First, you must register with each wiki and choose a username and password to create a wiki backlink. Then you can become a contributor or editor and leave the all-important Backlink pointing back to your website or blog. It would be best if you regularly contributed with meaningful and relevant content to maintain the wiki’s integrity and uphold your Backlink’s “reputation.” Manually building backlinks in this way is generally more successful than bots or auto-refreshing pages, as these have the potential of being banned by the major search engines.

Hire SEO Pro for your Wiki Links

When you hire an SEO professional to obtain Wiki backlinks for your website or blog, they will build backlinks according to specifics about your industry, the products or services you sell, and the keywords you’d like your business ranking for. They should provide you a comprehensive list of all the URLs for the wikis that backlink to your website, as well as regular reports.

Building wiki backlinks is a wise investment of your time and dollars to strengthen your site’s SEO.