Getting Your Business Listed Locally Helps Build Trust and Get’s You Seen in Searches
The majority of people searching for businesses like yours are doing so online in one of the major search engines like Google, Bing and Yahoo. Studies show over 60% of these searches are done on mobile devices. 25% of all online searches also include the name of a city or state.
If you service customers locally, it’s vital to get your business listed online and get it done properly. Listing your business is the first and most important thing you should do in order to build trust and get seen in search results. Minnesota SEO Services are experts in getting your business listed on over 70 online business platforms. We’ll get the job done right the first time.
Additionally, getting Minnesota local business citations registered is especially important for smaller local niches in trades such as excavators, plumbers and electricians. Some of these service providers don’t have websites so it becomes vital that you get your business registered on as many of these platforms as soon as possible. If you don’t do this, you’re missing out on potential new customers and sales because Google and others don’t know who or where you are.
What We Do as Part of Our Local Business Listing Services
We Claim Your Business on Your Behalf
Many established businesses are likely already listed on local platforms like Google My Business, Yahoo Local and Bing Local. However, your business needs to be claimed on these platforms to help you rank higher where people are searching for you. The first thing we do is go in and claim your business for you. If your business isn’t listed, we create your accounts and get your business verified.
Getting your business verified typically consists of getting a postcard with a verification code sent to your business address. Some platforms only require a phone call. Whatever process is used, we enter the verification code on each platform. Your business will be pinned on local maps and show as a verified business in searches.
As mentioned earlier, these “mentions” of your business tell search engines like Google and Bing that you are who you say you are and part of the community, which is a good thing. It adds a lot of trust, which is factored in the algorithms these search giants use to determine your listing and website in their rankings.
Note that there are over 70 such platforms we list your business on.
We Optimize Your Business Listings
Along with claiming your business on your behalf, we optimize your business listings by including consistent details about your company on each of these platforms. This includes your business address, phone number, business hours, email, website, as well as short and long business descriptions with text that has your website’s home page keyword embedded. We also add images of your business, personnel, products and other related images.
It’s important that your company information remains consistent across all business listing platforms. If it’s not, it will confuse search engine bots and cause your website and local listing to rank lower in searches. We make sure all your information is consistent and accurate by fixing improper business information, or inputting new or updated information on all platforms.
We Help Get You Positive Business Reviews
Reviews of the products or services you offer are yet another important element of your business listing that can make your business popular in searches or not. If you don’t have any reviews, you will typically rank lower than a competitor that does have reviews, even though you know their products or services are lower quality than yours or they have received negative feedback. That’s how important getting your customers to leave feedback is to how you rank in searches.
With every item you sell, or service you provide, you should include a request for a review. We can help you with this but you should ask for reviews in your email campaigns, on your invoices, contact form, website thank you page, etc.
Unfortunately, your customers can’t leave a review for you on Google, Yahoo or Bing without having their own account. If they have a Google account, for example, all they need to do is type in a search of the exact name of your business as it appears in your listing and it should appear at the right on the results page surrounded by a gray border. You will see a gray button, “Write a review”. Your customer will be prompted to login if they aren’t already.
Some of the best places for your customers to leave reviews are Yelp, HomeAdvisor, Yellow Pages, Dex Knows, and Angie’s List, to name a few. Depending on your product or service, your business listing may or may not be applicable to some of these platforms. See below for more about these citation listing sites.
Additionally, Facebook is an excellent place to leave a review. We can help you build your Facebook business page the right way or review and fix if you already have one created. See our social media page info for more.
We Optimize Your Website Consistent with Your Business Listings
Here’s where we tie your site and listings together in one consistent format. This is a critical step.
We make sure your local phone number is displayed prominently on your home and landing pages. If you have both toll-free as well as local phone numbers, we make sure the local number is the prominent listing on your web pages. This is because the online business search platforms look for local phone numbers to help base their rankings on.
Further, we also make sure the exact same address (down to the commas) that were registered in your business listings are on your website. We also add your open business hours.
If any of your site’s contact elements are images, they will not work for searches. In these cases, we convert your information into search-friendly text.
Additionally, if your business has several locations, we create a landing page for each of them and setup each geo location with personalized contact information. We also use schema markup on this information. Schema markup parses out each part of the address and phone number into individual cells in Google’s database, turning them into what are called rich text snippets. This process is a tremendous help in ranking your website above your competition because it makes it extremely easy for Google to index and display this information.
We Register Your Business in Local Citation Directories
The algorithms that search engines use take into account your business listed on websites that are considered local classified directories. When we do this step, your site will gain in popularity which, in turn, will boost your local search rankings.
Below are the top sources for local Minnesota citations that are included in our local business listing services:
- Yellow Pages
- Dex Knows
- Yahoo Local
- Angie’s List